by Zunu » Tue Aug 26, 2014 3:07 am
Momoclo have the C-ute/Perfume/UUG thing going where they fit together so well as a group. And Kanako is adorably cute in the same way that Airi or Minami Sengoku are. Not to say she's AS cute, that's a matter of preference. But she has a similar kind of quirky moe personality.
Anyway, as far H!P's lack of mainstream acceptance, I think it falls down to two things.
1) When you compare Up-Front groups to other idol groups, you have to look at the situation with album sales, which IMO are a better barometer of true cross-spectrum popularity. So, for example, Colorful Era has outsold any of Momoiro CloverZ's singles, by a generous margin. But their album sales are feeble by comparison - their most recent not even racking 1/10th the sales of Momoclo's. That's not to say that MM don't have catchy songs, but the ones they promote as singles don't have the kind of quintessential sound that Jpop listeners seek out. Morning Musume's formation dancing is electrifying to watch, and has spurred fans to buy lots of singles, but doesn't necessarily translate into the type of music that non-fans will get into and remember in the sense of "that was my jam."
2) I have a (completely unsubstantiated) feeling that Up-Front (maybe Naoki or Yukako Yamazaki) don't like to do the type of schmoozing and dealing that gets your acts on big shows. It's like they want to be 100% in control of their operation and don't want to compromise their autonomy. It seems to me they face a situation that a lot of mid-size companies face - growth financing. They're doing well, making money, but the closely held company doesn't want to cede control of their organization in order to expand, even if it means they will make tons more. Up-Front's presumably profitable, so from their point of view, they don't need to step outside of their comfort zone. Maybe they'll get lucky again with another million seller, but they don't want to pursue an AKS/Dentsu strategy in order to achieve it, and they don't have the raw muscle of Stardust who promote Momoclo. We as fans just need to accept that there's a ceiling on their activities. Without big money backers, there's only so much promotion they can pay for; only so many risks they can take.
Celedam's hypothesis is interesting as well. We all remember those kids in school, the ones who were in ballet or band practice all evening or whose parents had them boning up for the MCAT from age 11, and as a result didn't really have time to socialize and make friends. They were admirable, but at the same time kind of aloof. They weren't the first ones you'd invite to a party or even to a group study session because you knew they were gonna say no anyway. In a sense, maybe Morning Musume come off a bit like that to people. "They're wonderful but aren't they kind of taking that whole idol thing really seriously?"
tending to put ~ on song titles since 2002