Up-Front Thread

[SaebaRyo]

Chisato Moritaka will be performing in this year's FNS Uta no Natsu Matsuri.
http://www.fujitv.co.jp/FNS/2014s/index.html

[Amped]

it is announced that Upfront Works has won an advertising award. An award ceremony will be held today.



pdf file
http://www.tokyo-np.co.jp/approach/capl ... on_111.pdf

第5回中日新聞社広告大賞」～読者が選ぶスポーツ紙広告賞～に、株式会社アップフロントワークス受賞。2014年6月17日に東京で賞の広告主を招いて都内で表彰式を行う予定。

[SaebaRyo]

Chisato Moritaka and LINDBERG will be performing at this year's THE MUSIC DAY Ongaku no Chikara on July 12.
http://www.ntv.co.jp/musicday/lineup/

[Amped]

today at the 5th annual Chunichi newspaper advertising awards, Morning Musume. and Upfront Works won an advertising award for its "Watashitachi ga, ima no Morning Musume. desu. Saa, Ikou Ka." (We are the Current Morning Musume.). The judges said it was an ad that stood out and had a "Sense of Movement" "so Fresh and Daring"

congratulations.

printed in the Awards ceremony pamplet



published in today's newspaper



Judge's comments

中日新聞が主催する、『第5回中日新聞社広告大賞』にモーニング娘 の広告「私たちが、今のモーニング娘。です」が入選したことが分かった。
審査員からも「躍動感を与えるいい広告で目立つ」「とても新鮮で斬新」など高評価だったようだ。

読者審査員評

広告内容となるモーニング娘。の素晴らしさが十分伝わる広告です。（50代男性）

グラデーションの配色がアイドルを大人っぽくさせている。躍動感を与えるいい広告で目立つ。とても新鮮で斬新でした。（50代女性）

[otaku_blue]

am i the only one that thinks this just straight up a waste of money?


whats the point of advertising and wasting time to make videos like these with minimal impact? you're making videos for people who already aware of such releases.
i dont understand...

[Nayoko-Kihara]

I doubt sourcing a camera from the office and using a (free) room in their own building for a couple of hours really runs a high enough bill to be bothered about.

The videos probably make them money, even if it isn't a lot of it.

[JonCC]

Don't forget the fruit and cake they eat halfway though.
Pretty sure those are a MASSIVE financial drain.
Think of all the billboards they could have put up instead.

[otaku_blue]

...

obviously someone gets paid to manage these girls during recording, the girls get paid themselves, then there's also someone who has to edit these.
it just seems so redundant to me.

[Celedam]

They're salaried; they get paid regardless. So if their schedule allows it...

[stam4o]

Plus, the Kenshuusei really get some more profit in terms of experience while staying for a couple of hours recording this in front of a camera and with a senpai on their side.
The cost of this is probably minimal, while they're smartly using it to both promote their works and both educate their trainees. Seriously, what else?